SEM Specialist

DriveAway is looking for an SEM Specialist to work in our in-house Marketing team, managing the paid search budget, driving consumers to the DriveAway websites.

This role requires someone who is passionate and driven, with a strong analytical focus. We need someone that can manage a substantial budget, with hands-on, comprehensive experience with Google Ads, and have optimised campaigns to drive performance.

The core responsibilities include:

• Own the SEM process and results for Australia and New Zealand
• Manage paid search campaigns across Google Ads & Bing Accounts for both the DriveAway and AutoEurope brands in Australia and New Zealand
• Monitor and perform ongoing keyword optimisation
• Data testing, collection and analysis, identify trends and providing insights
• Track, report, and analyse website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Generating daily, weekly and monthly SEM reports with supporting analysis
• Explore and qualify paid search opportunities through new paid PPC channels, eg. YouTube
• Work closely with SEO team on keyword insights to maximise content optimisation
• Leverage Global teams when required

Competencies & experience required:

• Minimum 3-4 years of experience in Paid Media
• Proven SEM experience and success managing multiple campaigns across Google and Bing platforms
• Experience with website analytics tools, i.e. Google Analytics
• Accomplished in performance marketing, conversion, and online customer acquisition
• Extensive experience with bid management tools
• Strong analytical skills and experience generating SEM reports
• Tertiary qualification in Marketing or a quantitative, test-driven field
• Highly organised with excellent communication skills
• Advanced Excel skills a must
• Google Ads Certification is highly regarded
• High accuracy and attention to detail

What’s on offer:

• Excellent company culture, be a pivotal member of a small, dynamic team
• Convenient North Sydney location, close to public transport
• Competitive salary package
• Hybrid work options available
• Chance to develop skills with ongoing development
• International support, strength from global company

If you have the experience and knowledge above, can work autonomously as well as contributing to the team effort, are passionate, enthusiastic and proactive with the ability to think outside the norm then we want to hear from you.

Please send a cover letter and your resume to Michelle at people@driveaway.com.au before Friday 12 August.

DriveAway is proud to be an equal opportunity employer, where diversity is valued, and we are committed to providing an inclusive, collaborative work environment.

Please note, only applicants with the appropriate visa to live and work in Australia on a permanent basis will be considered. Sponsorship will not be offered with this role.